Awesome takedown of this poorly written paid advertisement by WSJ on Universa returns:
And they (Empirica, Universa, Taleb, etc) seem to do this often:
http://www.businessinsider.com/watch-out-investors-the-black-swan-funds-arent-that-good-2009-6
Apparently for 2-5k, you too can be an ‘amazing’ or ‘smartest guy I know’ in the WSJ!