Interesting interview with the authors of the book “Phishing for Phools” about economic manipulation of individuals by preying on apparent weaknesses or ‘wantability’ and the moral implications of it. When marketers get so good at their job, where does society draw the line between free choice and nanny state?
Is placing the chocolate at eye level of children a morally acceptable behaviour of retailers? Lifestyle design is another one that seems to be very popular, why do all these gurus seem to be selling self-help instead of an actual product?
Will be reading the book shortly and post a review.
Most of you’ve seen Wolf of Wall Street I’m sure. I actually know a guy (or two) who used to work in a Boiler Room. They have great stories. It’s amazing what a skilled salesman can actually accomplish.
And for the record, Boiler Room was a much better movie IMHO!
Trust, Ego, & Power lens. Some good tips in here. Though does anyone else think “Bob” is a dick? Head of the University too..
Supposedly there is no such thing as photographic memory and everyone can do it!