HBR Review of Zara Stores

I've never actually been in one..
I’ve never actually been in one..

I recently read about Zara in a book titled “Understanding Michael Porter” by Joan Margretta. The founder Amancio Ortega is now richer than Warren Buffett. Think about that!

Some common themes seem to be decentralized operations and incentivizing line managers to be “owner/operators”

http://bdigital.uao.edu.co/bitstream/10614/2572/1/610042-PDF-ENG.pdf

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